Vital Digital Market Intelligence for the Mobile Industry Mobile technology has changed the digital landscape, making the need for trusted mobile media measurement data and insight greater than ever. Leveraging the power of comScore's comprehensive set of mobile measurement tools, marketers, advertisers and publishers are able to understand mobile device characteristics, user behavior, mobile advertising and content merchandising, allowing them to develop smarter mobile business strategies. comScore Mobile Solutions offer a comprehensive suite of products designed to address the unique needs of the mobile industry. Demystify Mobile Understand trends in mobile consumer behavior, content merchandising, and device capabilities. Learn where to find specific demographic targets, and whether a mobile site, iPhone application or SMS is the best way to reach them. Understand Key Trends in Mobile Behavior Evaluate brand reach, audience demographics, frequency and duration of usage. Who’s my competition and what’s my market share? How does my mobile site compare with others in duration, page views or visitor demographics? Gain Insight Into the Mobile Ad Landscape Discover which publishers and advertisers are taking advantage of mobile and which adservers are delivering the ads mobile users see. Track the latest innovations in mobile campaigns and uncover what the competition is doing. Evaluate Marketing and Distribution Options Find out who is being promoted on carrier portals and what placement they secured. Track visitation, game usage by genre and learn how to develop more engaging content.

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